If you're living in New South Wales, Australia, you've probably seen the graduate recruitment video produced by the Department of Finance NSW. If not, have a watch of it first below
What did you think of it?
The Sydney Morning Herald headlined it: "This hilarious Department of Finance video may be the worst government ad ever".
Sky News headlined it: "Finance Dept ad slammed as waste of money".
News.com.au headlined it: "Government recruitment ad so odd, it was hauled before Senate".
If, like the above news outlets, social commentary and opinions from marketing experts to journalists to your friends on social media, you thought that it was cringe-worthy and that it would turn off graduates seeking to work at the Department of Finance rather than them being interested in it, in my opinion you need to think of the bigger picture.