If you're living in New South Wales, Australia, you've probably seen the graduate recruitment video produced by the Department of Finance NSW. If not, have a watch of it first below
What did you think of it?
The Sydney Morning Herald headlined it: "This hilarious Department of Finance video may be the worst government ad ever".
Sky News headlined it: "Finance Dept ad slammed as waste of money".
News.com.au headlined it: "Government recruitment ad so odd, it was hauled before Senate".
If, like the above news outlets, social commentary and opinions from marketing experts to journalists to your friends on social media, you thought that it was cringe-worthy and that it would turn off graduates seeking to work at the Department of Finance rather than them being interested in it, in my opinion you need to think of the bigger picture.
The government organisation which is accountable for both helping the State's people and its transparent spending had outlaid a mere $4000 for the advert, which I agree is more than evident in the result. But let's look at what it intrinsically got for that amount:
So they're damned if they do, and damned if they don't, right?
Well, the Department (and other government organisations) should take this as a learning experiment, and here's some of my own tips which it could have been done better to get a win-win situation for all AND create much better publicity.
So what do you think about the video now? Do you think that the Department did an acceptable job based on the amount spent and the overall results they got? Or do you think that the video caused more harm than good?