I was thinking the other day that in modern society, where things are all customisable and instantaneous, people's expectations and patience are greatly reduced. We expect the payoff to be what we want, and now. And when we don't get it? We get annoyed, angry or just give up on it.
It's like a pun or obtuse offer in improv. If you're doing a scene and you don't think that it isn't paying off, you might panic and rush the payoff. You might abruptly announce something or add a pun. Sure, you'll get that immediate payoff, but it's smaller and it diminishes the long term reward.
Don't forget delayed gratification. Stay focused. Stay 'hungry'; it'll taste better in the end.